Jim Demetriou, chief executive officer of HarperCollins, which publishes Vaynerchuk’s books, said he had never seen a promotion like the one for Twelve and Half. Those who ordered them in a 24-hour period to 5pm (US eastern time) on August 28 and confirmed their eligibility with Vaynerchuk’s “team” will receive “a valuable gift” in their digital wallet by December 16.

Vaynerchuk’s wheeze was to offer a global incentive for his followers to bulk-buy the book. They are often traded for cryptocurrencies, but have data encoded that makes them unique, meaning they can’t be traded like-for-like – they are non-fungible. An NFT is a digital asset representing objects such as art, music, in-game items and videos. Which may be inflated, but he also still has stock in FB, Twitter, and others. GaryVee: Top Quotes, Advice, and Book Recommendations from Gary Vaynerchuk Photo by Luigi Estuye, LUCREATIVE® on Unsplash Gary Vaynerchuk is a world-renowned entrepreneur, speaker, business owner. But, as one publishing executive said, if you pre-order a book the most you’re likely to get is a tote bag. Answer (1 of 20): He owns half of VaynerMedia which he claims is worth 400M. Vaynerchuk is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience.

The late Bryce Courtenay, a former advertising man, was renowned for dreaming up bold approaches to marketing his blockbusters, while British artist Kit Williams included clues to find a buried golden hare in his 1979 illustrated treasure-hunt book, Masquerade. Gary Vaynerchuk is best known for his work in digital marketing and social media. Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. Unusual book promotions are not unheard of.

Gary vaynerchuk books for sale